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Whether you’re a business owner, marketer, or designer, you should understand logo design trends because a logo is the visual centerpiece of a company’s brand identity. If your brand isn't as strong as it could be, consider a redesign - that just might be what's missing to grow your business. Read More

Are you giving your packaging design the attention it deserves? You may have an awesome product. But, it’s your packaging that does the selling. Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.
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We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

We want to know what others are watching, buying, wearing, and experiencing — which ultimately influences our decisions to do the same. Our innate tendencies to group together in this way makes social proof marketing tactics very successful. Read More

The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

Some businesses fail to make good choices about their branding and live to regret it later. Others make good choices; but over time, those choices no longer serve the business well. When your brand fails to live up to your expectations, a rebrand could help you turn things around.

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Ecommerce websites need to play by a different set of rules than your average website. So, if you want to fully realize your e-commerce business’s potential, focus on these 5 web design features… Read More

Political branding is about how an individual, organization, or campaign is perceived by the public. In politics, just like in business, your brand is not what you say it is – it’s how others actually see your brand. Here are our insights on the branding in the democratic presidential primary race. Read More