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From the advertisements, to the performances and, yes, even the football, here are the top 3 entrepreneurial moments from Super Bowl 50. Read More

75% of the marketers are reporting that they are benefiting from influencers. As this trend continues to grow and businesses shifting to influencers, it is prudent to understand the basic of the influencers before investing resources and time on them. Get the right influencer, do the monitoring, b Read More

Once you have a smooth process for Instagram and you think you’ve finally done all you can do for your Instagram business account, the following tips to optimize Instagram will help take you to the next level. Read More

Small-business owners may get into trouble with their business taxes for a number of reasons. But the main culprits may not be what you think. In most situations a small business's tax troubles can be attributed to just two reasons - and they're often related. Read More

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? Read More

Should marketers “Snap” to it?

Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. Read More

It’s been a while since I picked up a book on social media, but this one caught my eye. While social media is often seen as a must do marketing activity for businesses today, many businesses actually fail dismally to convert the leads that they attain into actual sales.
“No B.S. Guide to Direct Re Read More