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Having an email marketing system in place is essential for a home business. We can’t count on social media platforms to deliver our messages consistently or effectively. Email marketing will ensure your most interested customers or readers are receiving your communication every time. Read More

Can your own social media efforts really reap rewards? John Wood explains how the premiere business networking site, LinkedIn, can boost your income and your copywriting business. Read More

John Wood points out key areas that you can utilize to make a bigger impact with your LinkedIn profile. Read More

Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Read More

If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let’s not forget too that the email also needs to look great on Read More

When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list? Read More

If you have a blog open for receiving guest posts you will for sure be contacted by lots of people who simply want a backlink and nothing else. Most of these are spammers, or at best "hidden seo-companies" trying to get quality links for their clients. Find out how to recognize such "spam" guest po Read More

Paid advertising is a great way to guide more traffic to your site, but it can become expensive. How do you make sure you are getting the most out of your paid ads? Read More

We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment Read More

An approach for the new model of doing business, in today's internationalized market. Read More