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Americans age 55 and up are the fastest growing group of new business owners in our nation today. Already, more than 7.4 million Americans over the age of 50 work for themselves. There are many resources available for these entrepreneurs who don’t want to sit idly on the sidelines, so that they can Read More

For businesses and brands, it’s easy to be skeptical about social media. But let’s put all that aside for a moment and talk about social media from a human perspective. Let’s take a look at the three real reasons social media matters. Read More

You know that your company is driven by your customers. You can have a cool product, but without any sales, nothing will happen.

You need profitability.

You need a strategy for continued growth. Read More

Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. It is so effective that 64% of website visitors are more likely to purchase a product online after watching a video.

So how do you optimize your online videos so that they displ Read More

Don't believe in the power of visual content? The following post is all about why you should embrace infographics and how to do it the right way! Read More

DemandCon is dedicated to the continued education of sales and marketing professionals. We offer host conferences featuring the best teachers of best practices in developing integrated funnel management solutions. Read More

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. Read More

I have posted in the past about how to use Google Analytics to track your content marketing efforts. However as a content marketer Google Analytics can’t give you all the information you need – in fact a lot of the most important data for you to track is nowhere to be seen. Read More

Once you’ve signed on with a social media strategist or agency, they should start immediate working your accounts.

To give you an idea of what to expect, here are some things you should see immediately for social media marketing results across your accounts: Read More

’m always amused at books that try to predict the hot jobs for the future. Leafing through one book a few years ago, I saw “Underwater Archeologist.” I’m not sure why that’s a high-growth area, but I noticed the book failed to predict any Internet-based careers, such as web designer! The book didn’ Read More