A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It's not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business
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Neilbetter voted on the following stories on BizSugar
Marketing Automation & Lead Nurturing Is Not Only For The Big Guys
Posted by mona19 under MarketingFrom http://blog.nurturehq.com 5700 days ago
16 Percent Of Marketing Budgets Likely To Be Spent On Database & Direct Marketing This Year
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5701 days ago
Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox.
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Data Management Across Large Companies In UK In A Sorry State?
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5713 days ago
Data Strategy Magazine published reports of a study carried out in the UK by Kalido where they researched companies with a turnover higher than $500 million and found less than half of the respondents satisfied with their database quality. In the report Data Strategy Magazine published:
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How Often Do You Touch Base With Your Marketing Leads?
Posted by mona19 under MarketingFrom http://blog.nurturehq.com 5714 days ago
When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospects. However, unless its a pre defined campaign programmed in your marketing automation or lead nurturing
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Webinar Marketing Tip - Use Those Precious Last Few Minutes Before The Webinar | Nurture
Posted by himangim under MarketingFrom http://blog.nurturehq.com 5720 days ago
Why Last Few Minutes Before The Webinar are important? Essential Tip for Webinar Marketing campaigner.
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Salesforce Announces Twitter App - Account Intelligence Data Just Evolved | ReadyContacts
Posted by himangim under MarketingFrom http://blog.readycontacts.com 5721 days ago
In one respect, the salesforce announcement showcases how large companies - especially those who interact with consumers - can engage with their customers faster and more efficiently than they could via a call center. From a larger viewpoint, the announcement also illustrates another way that cloud computing is enabling companies to react to techn
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List Building- Targeting Major Software Accounts Leads | ReadyContacts
Posted by himangim under MarketingFrom http://blog.readycontacts.com 5727 days ago
Targeting large companies always requires going that extra mile in terms of preparing the pre sales data and sales intelligence which includes knowing the right set of decision makers. When it comes to these larger accounts knowing just one or two high level decision makers is barely enough to crack into them and get discussions moving. The same a
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Outsourcing Inside Sales - How Much Can You Save? | ReadyContacts
Posted by himangim under MarketingFrom http://blog.readycontacts.com 5740 days ago
I was going through the Phone Works Inside Sales Compensation Report - Q4 2008 which got me thinking how outsourcing or contracting a solutions provider like ReadyContacts for certain areas of inside sales such as lead qualification can really help curb costs. The survey and report by Phone Works is quite comprehensive and good to go through espec
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Making the most of Business to Business (B2B) Marketing Data
Posted by neshthompson under Online MarketingFrom http://www.symvolli.com 5741 days ago
A great explanation of why tracking social marketing data is important.
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ReadyContacts.com - B2B Marketing Lead Generation
Posted by himangim under MarketingFrom http://www.killerstartups.com 5742 days ago
ReadyContacts is a website that provides something called 'B2B Marketing Database Management'. You might have been left wondering by this stage what on earth does that mean, and trust me; you are not the only one! Here's how it works, what you do is subscribe to their service and send them a list of target accounts you would like them to find co
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