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There are some really great nuggets in the paper about inbound marketing and how it specifically effects b2b companies. Below are the headings from the paper and quotes directly from each section: Read More

Mike Damphousse of Smashmouth Marketing blog posted an interesting analysis today comparing the value/cost of inbound versus outbound marketing. With the rise and hype of social media, there is a lot of discussion around how to leverage social media for B2B lead generation, but what is really missing is the fact that social media takes a lot of ti Read More

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know Read More

Depending on your situation or pressures, you will act differently: The Good. The Bad. The Ugly. See if you recognize yourself. Read More

Opt-in lists are critical but they can be only valuable when you build them internally via your own websites. Ardath Albee has a good post on how you can do this. Also I believe traditional trade magazine subscription lists will be replaced by the new generation online trade communities like ITSecurity.com or Times of Virtualization. Read More

Here are some of the best ways to look at your de-duplication problem: Read More

“Cheap Lists DON'T deliver Rich Results, they deliver Cheap Results”. If you have read the Sandra Boynton book (see image above) to your child, then you know what I am relating this to. If not (which most likely means you are yet to step into parenthood), then you will. Read More

Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven't reduced. They have gone up. Read More

Lead lists and marketing databases are a data snapshot of this constantly evolving scenario. Roles and responsibilities change, people change, company structures chanage, company strategy and direction change and all this means your target prospect can change. It's an unavoidable fact with B2B lead data which needs to be considered constantly. Read More

Instead of cold calling every possible company in your market for lead generation, just cold call on the companies that: - Have visited your website - You have qualified as leads by the interest shown Interest by pages visited, number of repeat visits, language, and geographic location. Investigate on those qualified using Internet Data Mining for Read More