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Some who clearly hate Jigsaw and some who clearly love it. Here are some reasons why one might not like Jigsaw: Read More

Here are some of the first set of things you might want to consider to proactively cultivate and slowly build your marketing in India. Read More

Article exploring whether social media and marketing will "come of age" for b2b in 2009. Read More

The recession is bad for most BtoB businesses, however some industries will prosper thanks to the recession: Yin Yang. These are the industries you should favor to sell to.Yin Yang. If you can generate leads from these recession proof industries, it is more likely to close sales and to have customers that actually will pay your invoices. Read More

Just before the US financial crisis, fall of the banking system and the global economic meltdown, we saw a lot of global companies take keen interest in getting a foot in the growing Indian market. Though India was not spared by the financial crisis that started in the more developed countries, the economy and predicted growth rate of between 7-9% Read More

The funnel has become a cylinder inviting leads at one end, who become customers at the other end. During their journey through the cylinder your marketing and sales need to feed them and exchange concepts, strategic ideas and insights to move them further towards to their purchase decision. Read More

In the UK Business websites have emerged as highly valued and indispensable source of information for decision makers in business, finds the study done by AOP (Association of Online Publishers in the UK) conducted in association with IPSOS Mori earlier this year (April 2008). For decision makers business to business websites are in 51% the preferr Read More

LinkedIn just launched LinkedIn Applications, possibly the most significant update since LinkedIn Answers. How is this going to impact marketing and sales within the network? Read on for more. Read More

The 3 phase business strategy by the Underpants Gnomes has to be one of the most ingenious plans created but it had its flaws. Here's what B2B Marketers can learn from the ineffectiveness of the Underpants Gnomes plan. Read More

Building and maintaining a marketing database is a critical component of marketing and one that does use up a significant amount of time and resources. Here is a view on why it may just make more sense to consider outsourcing this activity. Read More