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Contrary to what many aspiring entrepreneurs believe, the key to a successful startup does not rest upon having a unique, one-of-a-kind idea. A good idea is a necessary starting point for any new business, but that's all it is. As VC and entrepreneurship teacher Rob Adams points out, ideas are not scarce: they're commodities. Virtually any idea Read More

Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh Read More

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. Read More

Find out how to use software to drive traffic to your site. We all want traffic, more traffic. Here's some more ways to do just that: get more traffic. Read More

A few years ago, blogs were something you wrote if you were truly ahead of the curve. Today, it is commonly known as a successful business practice that all entrepreneurs and corporations should take part in in some shape or form. But how much should I, a busy, busy, busy entrepreneur, really care about blogging? Read More

Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them. Read More

Excellent audio interview and practical free or low-cost business growth ideas that work Read More

A classic essay by Greg Gianforte about the virtues of bootstrapping and how it often yields better results than the "fund and burn" model of VC-backed startups. Read More

Join the Frazzled Entrepreneur as he interviews author and entrepreneur Nikki Leigh about her books and her work. If you miss the live show at 8 pm on Thursday July 1o, you can visit the site to listen or download the show at any time. Read More