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Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers. Read More

It seems like no matter what consumers need these days, they have more than enough choices of where to go to obtain it. This is great news for the consumers of the world, but for small business owners it can be a nightmare when you suddenly realize that you're competing with the entire world once internet sales are considered. Read More

LinkedIn is without doubt a very valuable tool for anyone looking for a new job. Here are some tips on how to get the most out of LinkedIn: Read More

If I told you that David Friend, CEO of Carbonite.com was objective about online backup, I would be lying. However, I can say that he is an expert in online backup and his company is indeed one of the leading online backup providers. In this video interview, David talks about why online backup is great for businesses (especially smaller ones) and how to select an online backup provider. Read More

Any fool can be busy. Just as it takes no special talent to run around like a headless chicken, it takes no special talent to be consumed by other people's deadlines. Read More

In order to actually take feedback onboard, as opposed to just listen to it, it generally involves change of some description - this makes it less of a technical problem (applying the knowledge/skillset we already have) and more of an adaptive challenge... Read More

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More

Today I meet many jobseekers and businessmen faced with these situations. Examples include cold calling (definitely the new Brussel Sprout) or networking (Turnips) which would be very beneficial but get little action. I find myself preaching “They are good for you” only to think – Oh my God I am turning into my mum. It got me thinking about how the strategies our parents used could help us “big k Read More

In a perfect world, every employee would understand that what they do is really in some way to serve a customer. That is what organizations with customers are designed to do. Too often, though, little silos and fiefdoms develop. Many of these silos and fiefdoms believe that the responsibility for serving customers and for growth belongs to someone else. It doesn’t. Growth is always easier when al Read More