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You know I’m a huge fan of blogs for small business and an equally big supporter of the WordPress blogging platform.

The wide adoption of WordPress is aided greatly by the fact that its open source architecture means that outside developers can create add-ons to extend the basic functionality. Read More

Why is it then that organisations regularly create teams without considering these issues? There have been lots of theories surrounding team development (five stages according to Bruce Tuckman – Forming, Storming, Norming, Performing and Adjourning) and team dynamics and team roles (think Belbin, Margerison-McCann etc) but I honestly believe that such theories are only considered when something Read More

So how do you become the Pied Piper of Linkedin? How do you attract traffic to your profile? I have never used and therefore cannot comment on the effectiveness of the Pied Piper pipe. Below I have outlined 5 simple tips proven to deliver two potential sources of viewer traffic – traffic generated from within Linkedin and traffic generated from outside Linkedin. Read More

After the initial panic, I started to frame a cunning plan (a Blackadder fan!) based on the fact that I was selling business to business.

Identified what I needed to know a.k.a. does this business idea have any merit!

* Was there are market?
* What was that market willing to pay?
* What were the barriers to entry?
* What were my competition doing…
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If you have been overwhelmed by all the social media marketing hoo-ha that is happening all over the business world, this is a must read article for you. In this article, small business marketing expert, John Jantsch shares 7 simple truths of social media marketing. Read More

A structured sales process is a prerequisite: the CP will want to see how it fits into your reporting structure, your Management Information System. The reporting model for CPs is the same but different! Like your direct sales force they must report on their pipeline and activities within the sales funnel: leads generated, deals closed, deals lost. It’s different insofar as you are working wit Read More

You need to shed the deadwood to drive forward, fire the bottom 10% of your account base. The bandwidth you recapture will allow you to refocus on gaining customers that are like the small minority that currently drive your revenue. Go ahead, fire some, it's alright. Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and eve Read More

When trying to figure out how to sell to small businesses, remember these helpful tips from eHow user Cornelus Postell. Selling to other small businesses may be a B2B opportunity for your small business, but how do you approach a busy small business owner with your product or services, no matter how reasonably priced and helpful it might be. Here Postell suggests the approach to take when attempt Read More