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We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

At a high level I suppose I understood authenticity to be about being honest and true to ones own values and beliefs, but in reality I think this was a little bit simplistic — in my experience many of us work in complex, politically orientated workplaces where complete honesty and openness are not often possible, practical or effective. So how do Read More

Amazing WordPress plugin that lets you make your blog a membership site. Easy to use, you can set multiple levels and leave some content open to your blog remains a blog. Also useful is the ability to use the WordPress -more- command as the point where the content becomes available by level. Read More

Companies that duck the immediate dangers of the economic downturn and put themselves in a position to jump at any opportunity to recover once the dust settles will be the ones on top in the end, says Steven S. Little, author of the new book Duck and (Re)Cover: The Embattled Business Owners Guide to Survival and Growth. Read More

Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational content, draws links, and is active in numerous social network can eventually gain some real traction when it comes to search results. Read More

If you're doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals. Read More

If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That's a nice way of saying you are doomed to compete on price.) Read More

It might not be surprising for some that Twitter has made it into the list but to top it? Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More