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Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. Read More

Considering how Twitter has evolved, it won't be long for web developers to come up with numerous applications for Twitter Lists. When it comes to expanding your current network, Twitter Lists can do the work just fine, here's how. Read More

I get daily pitches from PR folks and business owners asking me to write about their news, launch, product, or survey. On one hand, I still think it's awfully cool that people think enough of blogs and this blogger to pitch me. (Can't imaging what some really big blogs endure.) On the other hand, I sure see my share of really bad pitches. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More

The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved with new med Read More

Katherine Crowley and Kathi Elster joins hosts Anita Campbell to show you how to take back some control and learn to manage your boss and yourself by applying their four-step process. Read More

Now that virtually the whole business world is online let's take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. Read More

The importance of giving first and how your willingness to make the first step in international business networking is vital to your success. Read More

Twitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal. Once I started playing around with Twitter's List feature I quickly became hooked and think there are some grea Read More

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentation; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a posi Read More