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What if we changed the way we looked at Sales Productivity. Rather than focusing on sales related activities, let's look at non-sales related activities. It's likely we'll find tremendous time drains in those areas that can improve sales productivity. Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

During a selling interaction, sometimes salespeople get so wrapped up in their product or their pitch that they forget a human being is right there next to them. Read More

Lehman Brothers, on the one year anniversary of this largest bankruptcy in US history, there are lessons to be learned from this financial system catastrophe. Here they are... Read More

A look at how our own definitions of truth, and what we consider to be truthful and honest, can effect our international business success. Different people, different cultures have different boundaries for what they consider to be truthful. Here is one way to build trust in cross-cultural communication. Read More

When there is a change to any element in your promise to an international client, you need to immediately stop and think of your international client. Usually the your best option is to immediately be honest and upfront with your international client. Here is why. Read More

For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More

Just like many of you, I like to save money. That's why I offer so many “Do-It-Yourself Public Relations” products. I'm also always on the lookout for other useful, inexpensive publicity tools. Here's a list of tools you can use to get publicity for $1 or less. Read More

Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More