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Some businesses do not know how to evaluate whether social media can help their business or not. The key is to avoid listening to the hype. Stay focused on the message you convey and go out and connect with people. Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

Business leaders and owners are battling through similar challenges these days. “My business is down, we are struggling, the economy is killing us. I have our team doing what we did in '93, but this time it just isn't working—” Your entire team is watching you and they are wondering— Read More

Okay, so you hire a new employee - one who has, let's say, ten years of applicable work experience. They show up at work and your number one goal is to get them up and running as quickly as possible Read More

It is easy to put more focus on the method of forecasting sales results rather than the putting the focus on the purpose of forecast which to drive activity, accountability and execution. Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

Entrepreneur Dharmesh Shah of the blog On Startups offers this interesting post on how to hire sales people. The post includes a formidable list of 14 tips Shah says he gathered from observing sales teams he has observed that work pretty well, including the one at hi us own software marketing startup HubSpot. Though Shah's company is definitely a Read More

Looking at some myths and rumors around sales and sales people. Read More

Social Media Marketing Colombia Interview I'm doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 27th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company Read More

So great feedback and suggestions to a post earl er this week. Thanks Neil Read More