n most businesses, between 70-80% of your leads are long term. They're potential clients who pass all your qualifying criteria - but they're just not ready to buy right now.
Ideally, you want to begin to build a relationship with these potential clients so that when the time is right to buy, you're in the front of their mind.
Unfortunately,
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Nialldevitt voted on the following stories on BizSugar
Sales Excellence Podcast - Episode 4 : Lead Nurturing
Posted by ianbrodie under SalesFrom http://www.sales-excellence.co.uk 5677 days ago
Made Hot by: on May 1, 2009 8:08 pm
A Normal Win Rate In Bidding?
Posted by neshthompson under SalesFrom http://www.calyxcomms.co.uk 5677 days ago
Made Hot by: on May 5, 2009 1:43 pm
"It's all very well to say 'qualify your bids'", said a company director last week, "but in our industry, a two per cent win rate is the norm." - is that for real???
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Marketing Gets it Wrong, SWOT Analysis, and Ben Stein Sells Shoes
Posted by SkipAnderson under ManagementFrom http://blog.sellingtoconsumers.com 5678 days ago
Made Hot by: sannwood on April 30, 2009 6:24 pm
It seems Ben Stein is a bit nostalgic about his first summer job as a teen when he sold shoes.
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How Do Sales Managers Use Sales Data?
Posted by neshthompson under SalesFrom http://www.salesbloggers.com 5679 days ago
Made Hot by: on April 29, 2009 2:58 pm
Perhaps something that is less often looked at with regards to how sales managers interact with the individuals in their department is how managers use the information that comes to them using sales systems. Do you use it monitor behaviour? How far should one go in using this data in managing your personnel?
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Sales Management: The Role of Coaching
Posted by ianbrodie under SalesFrom http://www.salesbloggers.com 5679 days ago
An effective sales manager uses many methods to help his team achieve their targets. Different approaches are needed for different team members.
However, one approach that is almost always neccesary is coaching. And unfortunately, it's usually done very badly.
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Build a Fortress
Posted by timrohrer under SalesFrom http://salesandmarketingloudmouth.com 5685 days ago
Made Hot by: on April 27, 2009 4:32 am
The author describes the necessary steps for protecting your best accounts.
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Pain at John Lewis - a lesson in awful customer experience | Sales Excellence Sales Blog
Posted by ianbrodie under Customer ServiceFrom http://www.sales-excellence.co.uk 5685 days ago
Made Hot by: on April 28, 2009 2:32 am
Is this the most painful customer service story ever? You decide....
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Sales Velocity: The Hidden Lever | Sales Excellence Sales Blog
Posted by ianbrodie under SalesFrom http://www.sales-excellence.co.uk 5686 days ago
Made Hot by: on April 22, 2009 10:33 pm
One of the key - yet often overlooked - levers for increasing your sales is velocity: the cycle time from initial lead to closed sale.
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The Fortune Is In the Follow Up - Podcast
Posted by bmtrnavsky under SalesFrom http://podcast.salesmanagement20.com 5692 days ago
Made Hot by: on April 20, 2009 4:24 pm
This weeks episode is on providing quality follow-up. Our guest this week was Rick Cooper. Rick is Founder and President of The PDA Pro and is author of Million-Dollar Contacts, Fortune is in the Follow Up, Marketing Magic and his most recent Extreme Excellence. Rick is an expert and national speaker on Attraction Marketing and Sales Results. It i
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B2B Relationships Don't Have To Be Lost — Continuous Contact Doesn't Mean Customer Stalking
Posted by neshthompson under SalesFrom http://www.symvolli.com 5692 days ago
Made Hot by: on April 21, 2009 2:40 pm
This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again.
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