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Cathy Burke is the General Manager of Travel Counsellors. The company has over 1200 full time travel professional agents operating across seven countries and is widely regarded as the most professional home-based travel company in the world. They have offices in the UK, Australia, The Netherlands, Read More

If you have an account on the popular social networking site, it is possible that your clients will find you and send you a friend request. Being a business owner, freelancer, or an entrepreneur, this leads to a conundrum: should you accept the request? Read More

It used to be that businesses could plan for a one-device-per-user ratio in their networks. But that time is quickly passing us by. With the proliferation of mobile devices and the “bring your own device” to work trend (“BYOD”), today’s employees may be using multiple devices. That can put strain o Read More

Writing custom content for clients is a great way to monetize your online presence. Discover why you should consider it an option and how to make it work! Read More

Does your strategy measure up? Here are 13 elements of a great strategy.
Mass Are you focusing your efforts in those areas that provide the greatest opportunity? Read More

Navigating the freelance lifestyle and making a substantial living might not always be easy, but you can give yourself some guideposts by keeping a few standards and lessons in mind. Read More

By Morgan Sims

The technology revolution that has arisen within the last decade has also caused some serious changes to the way the business world operates. Along with these changes come new threats. Businesses small and large are at a higher risk than ever of falling victim to predators. Viruse Read More

By Sandra Hennessy

Email marketing can be a powerful medium but only in the right hands. The ability to communicate with your audience on a regular basis on a platform that is probably still the most popular in business today, is very appealing. But how do you know if you’re getting it right? If Read More

The problem with great ideas is that we fall into the trap of thinking that our idea will pave the way to success. We believe that because we know that we have the best product or service, people will find out and flock to us in droves. We put all of our attention on perfecting our idea, but we fai Read More

There was a time when you would have needed a focus group to figure out what customers thought about your brand, product or service. No more. Sites like Facebook, Twitter and many others are overflowing with data about what customers think. All you need to do is listen. Enter the era of social medi Read More