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If you can follow up in a way that isn’t pushy, by instead engaging leads in a transparent, personal and helpful manner, it will strengthen the relationship, build brand equity, keep you top-of-mind, and help advance the buyer along the funnel. Read More

Do you need to spend less time on repetitive social media tasks?

Are you looking for tools that let you balance automation with a personal touch?

In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media.

Just like any relati Read More

Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.

Don't rely on the sam Read More

LinkedIn truly turned into the B2B prospecting powerhouse that it is today at around the turn of 2011, when the platform’s user base crossed the 100 million mark. There are, however, many misconceptions about LinkedIn’s potential as a B2B prospecting platform. Read More

Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same Read More

With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?

Here’s a list of Read More

The money’s starting to flow into Instagram.

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, compa Read More

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there.
But how can you truly maximize the impact of word-of-mouth campaigns as part of your business’s marketing strategy?

By effectively leveraging user-generated content (UGC), specifically customer reviews in yo Read More

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close de Read More