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It’s not easy staying on top of the content game. Not only do you have to write material which is consistently high quality (which can take a lot of time and effort), but you have to do so several times a week or more; even experienced teams can struggle to keep up with a demand that relentless. Al Read More

If you love writing, you very well could be destined for entrepreneurship. There are so many different businesses that revolve around writing. So if you have the skills and the desire to write for a living, here are some business ideas that could be perfect for you. Read More

What is influencer marketing? And how the heck do you actually do it? PLUS a free spreadsheet to keep track of your influencer research and outreach AND tips on finding and choosing the right influencers for your biz. Read More

Twitter is a powerful marketing tool on so many different levels. It can be great for professional networking, for building up your brand, and for sending significant amounts of traffic to your website or blog. Read More

Here are a few of the top employee perks and incentives that have proven to promote peak performance. Why not try one or two of them to see just how effective they can be? Read More

Small business owners have been looking more and more into outsourced payroll solutions to automate what can be a cumbersome process—paying your employees and filing payroll taxes.

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Generational differences are a hot topic for organizational behaviorists. Is this a real issue, or is it just the current management fad? “Never in history have we seen four generations together in the workplace.” That line starts thousands of articles and hundreds of presentations. Read More

As an entrepreneur looking for an idea, it makes sense to explore problem areas within your knowledge comfort zone, but when you are building a business with the solution, you have to stretch your comfort zone to keep up with the market and stay ahead of competitors. I haven’t found a successful an Read More

By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

You can spend as much time as you like creating content, but it’s a massive waste of time if you aren’t promoting it. It’s not 1999. You can’t artificially game search engines to get huge visibility or spam newsletters to push your content out to thousands of people. You can’t even hope to get disc Read More