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Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

Great networkers know that the shortest route to the right person is not a straight line. Here are some tips to navigate the longer, more successful route. Read More

All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical.

Why? There’s little room for flubs when it comes to personn Read More

Cyfe, founded in 2012, pioneered the freemium dashboard platform, expanding a year later to include further support for analytic and marketing tools like Eventbrite, Stripe, and many others. Now, the company is helping brands like WholeFoods, Marriott, ABC, and Groupon save tons of time and effort Read More

Thanks to increased internet connection bandwidths and more powerful handheld hardware, video media is finally emerging as the seemingly unstoppable engagement behemoth that online marketers have been hoping for.

Video content has seemingly arrested the attention of the entire internet, which ma Read More

The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, Read More

Is your sales process working effectively for you, or is it sending your customers straight to your competition? Learn how to refine it and what it should be doing for you. Read More

Blogging success can take a lot of time and hard work. However it's crucial that you know and follow these 5 golden rules of blogging if you want to see great success! Read More

What makes one employee highly effective and another average? How can you find the most effective people to join your team? Look for the following 7 habits (includes many interviewing tips). Read More

Your business needs to adapt and grow in today’s ever-changing economic climate. Being innovative is not just about inventing, it also means adapting your current business model and making changes to your working practices.
Here are our top tips to develop your innovative techniques... Read More