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Buyer journeys today are reliant on both self-service education and "guided influence" from brands. Let's look at four ways that marketers can strategically plan their consumer decision journeys to provide optimal value and guidance to their audiences. Read More

Do you want to get noticed more on Twitter? I recently started using the Twitter GIFS image option after I noticed Ryan Biddulph onTwitter using them to thank me for sharing his tweets.

The images were awesome and really got my attention. Then Sam Hurley got my attention with his GIFS to me and Read More

You should understand that there isn't any universal rule to create and optimize robots.txt file; it may vary according to the content of the website and your crawl preferences for search engines.

I have discussed how to create robots.txt for WordPress sites with some samples.
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With a host of digital tools gaining popularity over the years, more and more businesses are implementing these to strengthen their marketing strategies. In an attempt to meet and exceed customer expectations, all businesses are looking for ways to extend their reach to existing and potential custo Read More

The boring stuff in your business operational will save you every time. Here are six advice every budding entrepreneur should heed. Read More

Many businesses still haven’t grasped just how beneficial the likes of Facebook and Twitter can be for their business and for their future events. Did you know, Twitter boasts an impressive 310 million active users each month, 24.6% of which are made up or journalists (who could be shouting about y Read More

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial.

Satisfied people tell one person about their good experience; dissatisfied people tell everybody!

Building trust should be a Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by tr Read More

What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 per Read More