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Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More

With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one- Read More

How do you ensure that time, effort, and cost put into team building activities doesn’t go to waste?
http://bit.ly/1WeKGNi Read More

A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who knows?” Read More

Even if you’re the best blogger in the world, you’ll lack readers if folks can’t find your posts online. How do you lead readers to your posts? By promoting your blog in as many ways as possible. Read More

If you’ve been wanting to get into the social media game but aren’t sure if you can handle the plethora of platform options, this is the blog post for you. Your small business can get good business from connecting with customers via social media, even if you don’t have tons of time to commit to spe Read More

How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More

Most small business owners are buried in email. This is discouraging since they don’t always get to answer the important ones. Business etiquette suggests that each email should be replied to within 24 hours. Read More

You’ve decided to take the plunge and work at home. You’re probably excited to be your own boss, go to work in your pj’s, and take a commute that only requires a short walk from bedroom to office.

Before you get too carried away about the myriad benefits of working at home, consider the challeng Read More

Are you overwhelmed by the requirements of keeping up your blog?

Feel like you’re missing out on opportunities, since you spend all your time keeping up with marketing?

Choosing how much time to spend on your blog versus how much income to spend is a choice all bloggers have to make. Doing ev Read More