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Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on.

That content is the huge asset we should be re-using again and again. Here are 25 ideas for you to start doing that right now: Read More

LinkedIn doesn’t get enough credit among other social media sites. Most people tend to ignore it, very rarely logging in, updating statuses, accepting connections, and replying to messages. But if you Google your name right now, more than likely your LinkedIn page will appear in the search results. Read More

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

Every company with a website knows the importance of search engine optimization. Stellar content and beautiful web design are useless if your page isn’t easily accessible for your target audience. When potential customers search for your products and services, you want to make sure your page ranks Read More

For freelancers securing new business a proposal is a vital start to your relationship. This post has suggestions on what to include in that proposal. Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

If you are about to quit your day job to work full time on your business, you may want to rethink doing that. That’s right. It may not be a good idea to quit your day job just yet. As a matter of fact, you could end up making it harder on yourself. Read More

The astronomical rise of podcasting [Infographic]. How podcasting rose from a niche hobby to the hottest ticket in content marketing. So how did we get here? Our friends at Copyblogger were clever enough to track the key milestones that made podcasting the juggernaut it is today — and to crunch som Read More