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Of course, brand owners like you want to give customers the kind of experience they deserve. But what if you’re sabotaging your own game without realizing it?
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However, although email will always be a great way to communicate with customers, it also has some limitations. Thus, you need to optimize every email interaction in order to compensate for these drawbacks and deliver a memorable customer experience.

Here are the constraints of email as a custom Read More

The international business landscape is changing at a pace never before seen. McKinsey predicts that by 2025, almost half of the world’s biggest companies will be based in emerging markets, revolutionizing the dynamics of global business competition. Read More

Technology is the lifeblood of any call center. Find out the most essential tech tools that improve customer interactions in this article. The main goal of call centers has always been to provide excellent customer service. Agents are expected to assist consumers in product use, resolve concerns… Read More

Books are a great investment, especially for entrepreneurs who constantly need to stay abreast of the newest trends in business.

Great books—especially those written by experts—can provide you a close look on business management, letting you improve your processes. Read More

As much as possible, every brand wants to give all their customers a great experience. However, there are times when you really have to say no to their requests. Read More

Your customer service agents may be using the right words to convey your brand's messages, but are they using the right tone of voice? Read More

What really convinces customers to stay are not dazzling ads but meaningful relationships built through a series of proactive interactions. Read More

Work–life blend, instead of balance, may be a better solution. Instead of creating individual zones for the activities we do, this concept focuses on mixing together the different facets of our lives.

Here are tips on how managers can promote work–life blend. Read More

In business, you can’t completely avoid failures. Every decision you make, no matter how well-calculated, can trigger a disaster, especially when things out of your control are involved.

To save yourself from an impending bankruptcy, here are five business tips to remember. Read More