Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics.
The findings show that on
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PR Builds Brand for Complex Products Better than Ads
Posted by GPorter under Public RelationsFrom http://www.marketingcharts.com 5516 days ago
Made Hot by: on March 18, 2009 5:45 pm
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