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Did you know that bounce rates alone are not an accurate (enough) measure of content quality and relevance? This post explains why, and also how your headlines can affect dwell time in your blog. Read More

How do VC's decide whether or not a startup's technology is worth investing in? By asking a series of questions that are designed to reveal not only its potential to succeed, but also your potential to succeed as a team. Here are some insights from the point of view of a VC firm's CTO. Read More

Organizing a memorable corporate event that will 'Wow' your attendees isn't easy, and if you work at a startup it can be even more challenging. But if you focus on a few key aspects, you can raise your event’s level of professionalism and boost its chances for success even with limited resources. Read More

Since launching its website in Dec 2013, PlayBuzz has grown from 0 to 350 million users, ending 2014 as "the most shared site on Facebook". This interview with PlayBuzz Co-founder & CEO Shaul Olmert explores the appeal of its product (Playful Content) and the amazing journey of the startup so far. Read More

Ever get overwhelmed by the prospect of writing a blog post from scratch? Here are some tips to help you get rid of "Blank-Page Syndrome" and create an interesting and purposeful blog post out of thin air. Read More

One of the reasons that Email Marketing is so popular is because it's so measurable compared with other marketing channels. And if you know how to measure it, you can constantly review and optimize your efforts as you go. This FUN SlideShare guide might just make you fall in LOVE with Email Metrics Read More

With billions of business and marketing emails sent and received every day, getting people to subscribe to your newsletter isn't easy. That's why it's so important that your newsletter signup is as effective as it can possibly be. Here are some useful tips to help you optimize your newsletter signu Read More

With over180 billion emails sent and received worldwide every day in 2013, it’s fairly safe to say that today’s average inbox has become a veritable jungle of emails, some wanted, and some unwanted. And if you consider that it takes just mere seconds for most of us to scan our inboxes and decide wh Read More