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The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Read More

When I was in high school, my German teacher said to always question authority. It's OK to question the powers that be when something doesn't make sense to us or if a directive seems out of sorts. Read More

As we edge closer to 2019, there are three marketing trends to keep an eye on – all in the form of content development and distribution. Read More

I’ve always been cautious about making social media predictions because the ideal social strategy is unique for every business. However, there are some trends worth considering as you evaluate what tactics will grow your business. Read More

Accountability doesn’t stem from a job title or working arrangement; it’s a characteristic of the individual. Some people are driven to hold themselves accountable while others are not. How does your team stack up? Read More

You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. Here are a few… Read More

Do you want to position your company for all of the benefits social media can deliver? Let’s look at some no-nonsense ways you can accomplish that.
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Any business owner knows that time is not owned by us, ironically. There are moments that remind me of what drives my company. Those moments, collectively, are what really sustain me when time is not my own. Read More

Starting and running your own business delivers excitement, personal and professional satisfaction, and challenges. Sometimes, the challenges come in the form of unwelcome surprises. Expect to eventually encounter one or more (or all!) of the following unexpected developments. Read More

Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of our own worth. Read More