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While there’s no guarantee of success (meaning is, after all, a deeply personal thing), it’s in a business leader’s best interest to do their best to help their employees cultivate meaning in their work. Here are 10 proven ways you can help your employees connect with and find meaning in their work Read More

A/B testing is when you take two variations of a website design or copy and try each one with random customers. There are many services and tools available to simplify A/B testing. Let’s look at how you can integrate this powerful tool into your business to increase revenues.

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How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie? Here is a rundown of some great small business holiday marketing strategies. Read More

As many as nine out of ten new product launches fail. Give your product every chance to be successful by following a proven product development process. Here are the four important steps you must follow to turn your ideas into a successful new product:

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With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales. Here are four psychology-based design tips for improving product packaging design, and ultimately, increasing revenue.

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Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Everyone has their own take on what makes a logo perfect. When you break it down, what are the most critical elements to help your prospects and customers remember your business? We break it down in this comprehensive small business guide to the perfect logo. Read More

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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First impressions are important, and today, we often make our first impressions via email. Here's a look at how you can optimize your welcome messages to help your business make a good impression and set the stage for a lasting and profitable relationship with your customers and prospects.



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