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We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Here's a close look at five psychological theories that can help you improve the effectiveness of the designs you use to market and grow your business.



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The crowdspring team has curated a list of 7 exceptional small business coaches sharing some of their best advice to help small businesses take their business to the next level. Read More

There are a growing number of services and products that focus on making AI and machine learning more accessible for small businesses. Many of these help with marketing. Here are some of them.

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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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The ability to run your business from anywhere, at any time can substantially boost your productivity. To help turn your phone into a powerful business tool, we’ve gathered some popular, useful apps and services that can make running your business on the go a reality.

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We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. Let’s take a look.

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We can’t promise you that your logo will become the next Nike swoosh. But if you pay attention and learn from famous logos, you can find a design that supports and enhances, rather than undermines, your brand. Read More