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When you consider how many small business’ value is based on the expertise of the founder or trust in one particular person, having someone else market that expertise or make promises based on that trust is incredibly difficult Read More

Chris Brogan writes about how it is easy to become discouraged. It can be. As business owners we are often told that we are not unique and that we won't succeed Read More

If you can force anyone to follow you on Twitter, who would it be? Apparently Oprah Winfrey, Lady Gaga and Justin Bieber are the top three targets after the “accept bug” hits Twitter according to TheNextWeb. It is basically a glitch in the system where it allows about 6000+ of users to covertly force anyone to follow any Twitter account. Read More

First (and last) impressions matter

Research shows that customers remember the first and last moments of their interactions with you more vividly than the rest of it. Make sure the first and last elements of your customer interactions are a well-engineered, well documented process that all your team follow - because they are going to stick in the customer's memory Read More

There's a method to social media madness and surprisingly, there's also a workable equation that you can use to measure and increase profitable success. Learn how now Read More

As a youngster I used to hang out at the local arcades and play street fighter. It actually took quite a while before I attempted the first play, and only then because it happened to be quiet. The reason was that a few male friends had mentioned gaming strategie Read More

Wouldn’t be great if your customers’ attitudes and behaviour didn’t change. No surprises. They just stayed the same, happily buying your products or services and of course never be tempted by competitors. For this to occur you need to keep your knowledge up to date and here are the advantages Read More

Are you looking for a way to promote yourself, your company and your product or service? Have you ever thought of using SlideShare to do this? With over 25 million visitors a month, with these tips you will get found Read More

People always talk about networking, building connections, follow-up, etc. Check out this step-by-step formula for building a powerful business network Read More

After one year in business I have decided to look back in introspection, assess where I am and plan the path forward. It's all based on the advice, wisdom and insight of BizSugar's own resident philospher. Thanks Martin (lyceum) Read More