BizSugar.com › User › omgzam › Voted

Customer communications, particularly written, can be over examined to the point of being false. What is the right approach to responding to a customer and how much of you should come out in the text Read More

Do you remember Facebook’s announcement back in March regarding location-based status update? It has now surfaced yet again. However, that above feature will only cater to users but Facebook is planning to offer this feature to marketers too, including McDonald’s. Read More

Do you remember the video created by Equalman back in July 2009 regarding the social media revolution? He has come up with another updated video full of statistics on why social media is not a fad and why it’s here to stay. Read More

I learn something nearly every week from Lisa Barone. Every week. That's a lot of content. Listen up, please:

You want to be savvy about your social media presence. You know not to ignore your blog for Facebook, but you’re smart enough not to completely write it of Read More

We are often consumed by visions of success or greatness. And what that takes is often deceiving because movies and writers only like to showcase the exciting parts of winning—the SportsCenter highlights or the six months before the big sale or IPO.

I think about my friend Chris Brogan (@chrisbrogan) when he talks about his 10+ years of .. Read More

I’ve recently been visiting Social Media Examiner quite a bit. From what I can tell the magazine holds a lot of promise, already holding a solid 20k+ feed subscribers and having most articles hit in the hundreds of ReTweets Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

There is a point to diminishing returns in how successfully you can grow while streamlining or shrinking resources, especially in sales organizations. If shrink too far to achieve productivity, you risk impacting the client experience and the ability for the sales force to meet both company and client expectations Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
Read More

Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More