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Most articles on SEO and marketing blogs are all about answers. This one’s all about questions — seven questions that all small business owners should be asking about their online marketing strategies, tactics, and results Read More

When I heard a friend make this statement the other day, I realized that every entrepreneur should adopt it as their mantra. I certainly have. If we all do it, we can drastically improve the statistic that over half of new startups fail within five years. Nothing is more discouraging to future entrepreneurs than a failed startup Read More

How do you thing is it bad to make money on the internet? Today thousands if not millions of people are doing it and probably you have had some success Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

I meet with executives everyday. They have great knowledge about their businesses–they can cite everything about their strategies, priorities, goals, key metrics. They study their competitors incessantly, understanding their strategies and positioning. They study their markets, and the best study their customers. They have deep insight about everything in their industry Read More

In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Read More

So you are a blogger now and constantly putting out good information on a regular basis. Well now it’s time to crank it up a notch and add a few things that are going to take your blog to the next level for you and help you retain new visitors from your blog. With the use of many built in tools and web applications we can now include so much more to your blog then just the content. By including some of these items you take an average blog to an extraordinary one that will help your business and your readers get more out of the visit. Here are some ideas, features and applications you can use to deck out your blog.

Question Of The Day:
What are some of your tips and tricks for taking a blog to the next level Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a support team around them. Needless to say, they get shot down, and get no second chance Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More