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The stereotype: a big company needs PR and a tax write-off so they donate to charity. The CSR reality these days? Look at Mattel. Read More

As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts Read More

Is the business plan you created before you started your business something you constantly refer to, or like most people, is it something you get a good chuckle from every now and again when you’re cleaning out your filing cabinet. Read More

It’s not where you start…but where you finish. Your small business has just selected a bank with which to do business. Now what? Obviously, there was some thought about the bank’s location, hours and level of services offered. Those were the very basics. And it is quite possible that these initial Read More

Telecommuting, competitive pay, stock options, extended vacation time, a gym, catered lunches and other attractive benefits will get talented recruits to come work for your company. But once they’ve arrived, how do you keep them? Read More

The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing techniques and refining her business model. And, she has great story about how she got started and became fascinated with building businesses online. Read More

Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way. Read More

Surveys are and should be a powerful way of getting feedback.  Properly used, they can provide great insight on where you are doing well and where you can Read More

Google’s idea of Author Rank will encourage content creators a lot. If you’re a creator of awesome content, you can “claim” all of your content over the internet to be yours. Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More