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Even though social media has great potential to be an awesome window to the world, it is often cluttered with gossip, non-interesting, and non-inspiring garbage. Read More

In his conversations with entrepreneurs, Alex has discovered that there are five very common areas where most people encounter the biggest challenges, and there are solutions for each. Read More

Small businesses have the most to gain from the shift to social marketing - if they only know how. In this article businesses will learn how another business has successfully used an fb page, why they need one and how they can make their page a success. Read More

Every day people make common mistakes. These mistakes whether personal or business can be deterred with simple awareness and certain strategies. In business, marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in mark Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

You cannot improve something that you don’t measure. While this is true, just measuring the performance of your business is not sufficient for small business owners. See why you have to manage your business in proactive manner to grow Read More

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges... Read More

One of the biggest things we at Cirion Group have learned over the past 2 years is this: without clear, “SMART” goals, it’s hard to get anything done. When you don’t have a clear vision for your company or specific goals in place to get you there, you might as well be riding a merry-go-round... Read More

Small business owners and superheroes have much more in common than you think! With great power comes great responsibility, and entrepreneurs are responsible for so much on a daily basis that concerns their business, the staff employed there, and the customer base. Sometimes this much responsibilit Read More

Sure, it's an unlikely source for entrepreneurial wisdom--but no less relevant. Here's what to steal from the HBO series and apply to your own company. Read More