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A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

I just finished reading The Goal: A Process of Ongoing Improvement. It was an assigned reading for an Operations Management class, and I wasn't looking forward to reading it. After all, how interesting can a book about business operations be?

Turns out it was quite insightful.. Read More

Social Media gives companies the ability to build customer relationships like never before. Customers can share positive experiences they've had with a company, and when they share negative experiences companies can address them proactively.. Read More

Social media can open a lot of doors for those that are willing to put time into learning and using the tools. I enjoy the social tools that I use, so keeping current doesn't always seem like work. However, there are definitely times when social media can make an already busy day, week, or even month seem unbearable.. Read More

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest Read More

Every business, no matter how big or small, has three primary functions that are essential to it's success: operations (production and services), accounting, and marketing. As a business grows other functions are established like customer service, human resources, shipping/receiving, and more.. Read More

One of my personal goals for 2010 has been to increase my knowledge and use of social media. The year is not quite half over, and social media has become a useful and enjoyable part of my life. There is, however, a newer trend in social media that I don't quite understand: location updating.. Read More

Today Microsoft will finally launch its newest software package, Office 2010. One of the most highly anticipated features of this latest version of Office is the ability to store and share documents online, making collaboration easier.

While this may be a breakthrough for Microsoft users, Google Docs has offered this service since before most people knew what cloud computing was. An article on CNNMoney.com shows a great comparison between the two offerings: Read More

Last week I wrote about a door-to-door sales experience that bothered me (posts here and here). This weekend another salesperson knocked on my door, and it didn't go much better.. Read More

PC World posted a great video that explains three new social media offerings from the Web 2.0 expo: itDuzzit, Engage, and Socialtext. All three of these tools are designed to make it easier for companies to use social media to improve their overall business.. Read More