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Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More

Learn the basics of search engine optimization with this guide. Save money by improving rankings yourself, or be better prepared when hiring an outside consultant. Read More

It is likely that you, or someone working for you will need to interact with a web developer or web development firm. This interaction can sometimes be difficult because you may not know the right questions to ask, or how to request that specific work be completed. This article seeks to discuss how a small business owner can effectively interact Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More

Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More

I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've been collecting some observations on what makes a good presentation and also drawing from my own experience. Read More

Great list of social media tasks Read More

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. Read More

I came across this list a few days ago and thought it might be a little food for thought for you guys. I snagged these predictions (view full presentation) from the SmallBizLabs blog, where they were put together by Steve King and Carolyn Ockels of Emergent Research. Anyway, while I didn't find any of the points to be particularly shocking, it's Read More

Home improvement season is here and the Better Business Bureau (BBB) is offering advice on how to take advantage of tax credits being offered by the federal government while increasing home energy efficiency and helping the environment at the same time. Read More