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Sometimes in business we assume it's the big things that get us noticed. The “go big, or go home” mentality prevails and unless we have the capability to go big, we believe we are stuck with going home and not getting our business and brands out there. Read More

The upside of being on the Internet is how quickly you can reach people and expand your marketplace significantly. That is, however, also the downside. If you're successful at getting attention of consumers online at some point you may become a target for negative attacks. Read More

The founder and former CEO of Staples on how technology is changing the way companies interact with their customers. Read More

But what is a social network? Read More

Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT's Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns Read More

Access to capital and small business loans are out of reach for many businesses who represent greater risk to bankers and angel investors. Often the amount of a loan needed is too small for any leading organization. Where can a business or start up go with small lending needs? Read More

I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different. We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I am not talking about face value. The diff Read More

I've been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn't yet taken off in the way Twitter has (what has?), I really do see the Read More

This video on how to start an eBay business gives a brief overview from How Cast of the basics and may be something to consider especially for someone looking for a home-based enterprise with minimal startup cost. Read More

Building traffic for your small business Website isn't a one size fits all proposition. Lisa of 2CreateaWebsite.com has developed a great resource page with suggestions, links and a video message from Lisa. Enjoy! Read More