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Users will always push back “irrationally” on any new tech initiative. It's up to you to show them the light. Fortunately—or unfortunately, depending on how long you've been a CTO/CIO—you don't need a cattle prod to get users on your side. Read More

Having a good business credit rating is a golden key that can help open the doors of financing- whether from the bank, vendors and suppliers, or potential investors. And with the current economic environment making it harder for small businesses to get the financing they need, this key is all the more vital to the success of a business. Read More

Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your business's best foot forward - all while managing your time and your online presence wisely. Read More

Looking for business funding is really a tough task. Well, here's good news for all eBay sellers. You can win $25,000 to Grow Your Business on eBay. All you have to do is give them your most excellent business plan! Good luck all! It's my pleasure to spread this good news along! Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

It takes more than a good idea to start a business — or to win a contest for business plans. Read More

The long-term success of any company depends heavily upon the quality and loyalty of its people. Yet, when times are tough, employers often lay off employees to reduce costs, which has a direct effect on customer satisfaction and loyalty. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

Have you ever considered the idea that a business is like a parent and employees like its children? Think about it...

Employers must nurture and supervise their business and employees just like parents must do with their children. The "family unit" thrives on strong direction, fair but ... Read More