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Sales success is predicated less on how cool or dazzling a product is and way more on how much a customer feels the product (and the company selling it) can help them succeed. It’s all about the customer; their success generates your success.

To help you enhance your chances of success Read More

Back in 2015, Nielsen wanted to determine why people purchased specific products. What did it find? Was it urgency, testimonials, color?

Nope. It was brand name. Read More

Brick-and-Mortar retail has been under the pump in recent times. They have gradually moved into a position of strength. Read More

A recent study by Omnicom Media Group revealed that 47% of those aged between 22 and 45 watch no content on traditional television. Instead, streaming and mobile platforms are rapidly gaining popularity, with smartphones overtaking television in 2016 as the most-used device among millennials. And a Read More

It’s easy to get caught up in the day-to-day of running a business. I’m sure it’s commonplace for many of us who run a small business. We wear a lot of hats and we’re pulled in a dozen directions. It’s time to come back to center and focus ‘on’ the business. Read More

There are many other ways to earn links to your website, but the three highlighted in this article are sure ways of earning quality inbound links. They’re not easy to achieve, but if you take the pains and meet the requirement of any of the above methods, you’d definitely earn links to your website Read More

When the economy tanks as it did in the last recession, that’s a strong signal that things have to change, and it’s hard to miss. But most of us in business have to deal most of the time with weak signals, or change that is happening in a far more subtle way. These changes can be cultural, like the Read More

Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driv Read More

So many brands offer free shipping now -- should you? Here are six scenarios where you should strongly consider offering free shipping to your customers. Read More

Shopping cart abandonment is part of the ecommerce world, but you don't have to take it lying down. These strategies will help reduce it and increase sales. Read More