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When the spreadsheet was invented in the late 1970s, it was a miracle. Suddenly, time-consuming tasks previously done on paper could be completed on a computer. We relied on the spreadsheet for decades, using it to set up contact databases, do our finances, and create reports.

But we live in mod Read More

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning. Read More

No business is an island and entrepreneurs need to constantly be in touch with what is happening, not only in their immediate market, but where relevant, in associated markets as well Read More

I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Read More

In this article, we’re going to break down the best video conferencing tools on the market and give you the information necessary for you to pick one which suits your business. Read More

As cyber criminals increasingly target businesses small and large, its clear an opportunity has been created for a totally different group of entrepreneurs. Namely these are people in the cyber security business, and with the increase in cyber attacks it's likely that growth will continue. Read More

How to become a genuine and highly-connective networker, how to propel your career forward with each interaction (while doing the same for others), do’s and don’ts for getting responses from influencers in your industry, and how to regularly measure your performance in this area so it becomes a com Read More

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More

While China has proven that they can make almost anything cost effectively, they have yet to build a global brand from scratch. Read More

If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figu Read More