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In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons. Everyone seems to espouse extrinsic motivations, such as getting rich, having power, and fulfilling parent dreams, when in fact a focus on satisfying intern Read More

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add valu Read More

Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant port Read More

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. Read More

I wrote my ebook in the month of May, while my baby was three months old and my toddler under two. It took a lot of focus and dedication, but I knew that the payoff would be worth it.

It has been 2.5 months since my launch, and I have sold more 225 ebooks and have made $3,858.93. It is possible Read More

Forget about the same old lame email-writing advice. This infographic from Aaron Orendorff and Brian Dean on Inc nails how to get your business emails — outreach, pitches, product reviews, and marketing — “opened, read, and responded to (almost) every time."

Best tip? Put yourself in your reader Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 133 of the Content Marketing Podcast, we talk about the rise of the mobile content consumer and what it means for us content marketers. Read More