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I'm sure everyone knows the importance of lead scoring when it comes to optimizing your lead generation funnel to focus on the best prospects.

The question is: how do you develop a criteria to attribute levels of quality to your database of leads?

Long story short, it depends on your business Read More

Newsflash: Your brand's content needs a personality!

Studies show that there's a positive relationship between a brand's distinct personality and how well consumers evaluate the attractiveness of said brand.

So essentially, the more attractive your brand personality is, the more likely your a Read More

There has been a heavy focus on lead generation for businesses over the last few years or so. This has lead to the optimization of prospect acquisition and lead capturing strategies.

But what do you do with a new lead once they've expressed an interest in your brand's products or services?

To Read More

2016 was a great year for digital marketing. We've witnessed some serious conceptual evolutions and laser-focused our audience targeting abilities to maximize exposure and conversion rate optimization.

But 2017 is a whole new year with new things to learn and new best practices to implement. In Read More

If you think about any encounters with salespeople in the past, you'll probably remember the vast majority of them being annoyingly pushy or aggressively salesy. That's most likely because they weren't very good at selling to begin with.

There are certain phrases that you just shouldn't mention Read More

Millennials are notorious as one of the hardest markets to target because of their frugal spending habits. But why are their priorities so significantly different from virtually every generation before them?

This infographic will uncover what millennials refuse to spend money on and why they're Read More

Once the job seekers gets interview calls, being chosen from the pool of applicants, the probabilities of getting selected becomes significantly high. And most of the experienced job searchers have fairly good notion about the prospective employer’s expectations from them. But inspite of that, some Read More

Every organization wants to work with very good employees to maintain a cordial relationship and to have a standard work atmosphere. For this process, they need to undergo various level of recruitment process to filter the right person. Once after completing the various levels of recruitment proces Read More

Don’t you just hate how much big brands suck up all the page one results on Google?

Seriously — like ALL of them.

These guys are hard to outrank, if not impossible.

If you want to get your brand front of people quickly but don’t want to rely solely on SEO, then your next best move is to fo Read More

t’s no secret that your business needs to be active on Instagram -- with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world. Read More