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Social media selling can be a lucrative way to capture people where they spend a ton of time: on social media. But is it right for your business? Read More

Can you imagine NOT having someone to report to? Not having a boss? How would it make you feel? Check out this blog post on being the boss. So you can really imagine what it would look like and feel like. Read More

If you're looking at a slow few weeks around the office, here are a few content marketing ideas to make the most of your downtime Read More

People with a victim mentality should never be entrepreneurs. We all know the role of starting and running a business is unpredictable, and has a high risk of failure. For people with a victim mentality, this fear of failure alone will almost certainly make it a self-fulfilling prophecy. Read More

Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

In order to effectively implement a lead nurturing campaign, you need to assign relative importance to each of your prospective sales accounts. This is where the concept of lead scoring comes into play.

In this article, you'll learn about the basics of lead scoring and how it can help you optimi Read More

Journey mapping has been around for a while now. We've seen concepts like the buyer's journey and the sales funnel, but what they fail to acknowledge is that pain points exist within each individual stage of each journey. These pain points serve to reduce satisfaction levels and detract customers f Read More

Software as a service hasn’t just revamped the tools and services businesses use to be successful; it’s changing every aspect of the business journey. These 15 articles reveal the key tools and lessons every entrepreneur needs to break through the congested tech marketplace. Don’t waste priceless t Read More

If you’ve ever wanted to find success with freelance writing, now is the best time to get started.

To help with this process, I’m going to provide you with three actionable tips to not only help you get started but also to help you earn more in the process.

Read More

The social media world is a fascinating one.

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust! Read More