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In the hierarchy of a social media marketing team, the role of a Community Manager is impeccable in spreading awareness of the business. Many businesses usually think that there is no difference between a Community Manager and a Social Media Manager. I feel sorry for this misperception. And here in Read More

In this post we are going to talk about a very interesting section of your LinkedIn Profile and one of my personal favorites – your profile picture!

What? You have no profile photo in your LinkedIn profile? Read More

Although many business owners think that social media and blogging are two separate entities altogether, the truth is quite the opposite. In fact, the quote “content is fire and social media is gasoline” rings especially true. Your content is the main place you want your audience to end up, but you Read More

Text message marketing is an important component of a multi-channel mix. Here are six best practices to help clients generate more leads from texting. Read More

OK, I know Thanksgiving isn’t until next week, but since these post on Friday I thought I’d get this in a little early.
Besides, Thanksgiving deserves a little more time in the spotlight, what with Christmas carols beginning to play at the mall in early November and all.
In recent years, there se Read More

In order to nurture sales leads effectively, we need to know how they progress towards a sale as well as how to effectively communicate with them throughout the buyer's journey.

In this very comprehensible infographic, you'll learn about how your prospects move through your sales funnel from vi Read More

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Whether it's a huge book or a few-page long digital guide, you have quite a few unique ways to market and monetize it.

Creating a digital book can help you with quite a few marketing goals Read More

Getting verified on Twitter was never easy. It’s been a few months since Twitter allowed all of it’s users to become verified on Twitter. Prior to this time users were verified typically included: Accounts maintained by users in government, politics, religion, journalism, media, sports, business, a Read More

Churn is the rate that customers cancel their subscriptions to your software. It can happen either because your product isn’t giving them enough value, or it can happen because of a failed payment method.
Read More

“The customer is always right.” We all know the old adage that teaches us to always prioritise customer satisfaction above all else. According to this well-known phrase, the customer is right no matter what, and at the expense of everything else in the business. Read More