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The internet has provided us with so many money-making opportunities. A lot of us would want to go into business because that’s where the money is. However, there is one thing that blocks us from doing it—capital! If you don’t have the seed capital to cover your start-up expenses and pay for operat Read More

Over the course of time, marketing automation platforms gained lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and Read More

“80% of SEOs and marketers do keyword research wrong.

"They plug in a main keyword to Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.

"But here’s the thing: literally thousands of other marketers have already searched the exact same keywor Read More

Today Iwant to share the top entrepreneur mindsets you should master in 2016, since being a successful entrepreneur is not going to happen by accident.

You’re going to need to take crystal clear action in your life, and you’re going to need to take ownership of every second of your day. Read More

There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing quali Read More

No, content marketing and demand generation are not the same thing … but one is absolutely vital to the other. Read More

Every organisation must, to some degree, be a sales organisation. You need to attract new customers or new funding. Read More

Facebook Reactions is the new service introduced by the largest social network in the world. Is there a difference and how can your business use it? Read More

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

There is a theory. That theory says that if you can simply load up content everywhere – on your blog and maybe 8 social media platforms – that you will increase your numbers. It’s the “law of averages” they say. Certainly, that is one “hack” that many have used. But that content had better be in im Read More