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Today, I’ve got some tips for pitching yourself effectively to potential new clients when you first meet them.

And a story fellow copywriter John Wood told me recently is a perfect illustration of my point. Read More

Having been in sales for more than 17 years now, I’ve developed a list of things I try to do based on what my customers have said they like about me and on what I’ve seen and read from top sales people. From my list, here are 12 things you can do to win customers and keep them: Read More

Come along for the ride this week, but let me warn you …

The lessons I'm going to share are things I learned during 19 years in corporate America.

I know it's not kosher to admit association with corporations these days. But I had some great years in sales with two different publishing compan Read More

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to Read More

What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. Read More

Apps to Improve Your Planning Plus Workflow
Running a startup can feel like performing in a one-man band morning, noon and night. If you don't have an assistant, or even an intern, you're left maintaining the social media networks, keeping up with correspondence between vendors and clients and pl Read More

The Role Of Technology In Business
Technology can be defined as the making and usage of materials, tools, systems and machines in order to enhance production or solve problems in organizations or in individual situations. Read More

The Obama administration continues to do itself no favors in the controversy involving the Internal Revenue Service. The scandal over auditing practices by that most despised government agency has already prompted the resignation of Acting IRS Chief Steven Miller and spawned both Congressional hear Read More

This week's public relations winners and losers... Kim Kardashian, the IRS scandal, Apple's CEO and more. What's your PR Verdict? Read More

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. Read More