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Just because a particular marketing method or channel is all the buzz right now, doesn’t mean it is right for your business. That goes for viral marketing, Twittering, blogging, vlogging and all the rest. Make sure that when you decide to spend you or your companies time and/or money on any of these activities that you understand what you have to invest to do it right. Read More

Following on from reports that the number of single word searches has increased by 17% in the last year, RevaHealth.com examine whether or not people are using shorter keywords to find the site now compared to this time last year. Read More

This means setting up a web based business is cheap – cheaper in fact than it has ever been to set up a business. We all moan and complain about how difficult it is to get start up capital, but think how difficult it would be if you needed tens of millions to build a factory before you even made a single sale! Read More

Caelen King of RevaHealth.com welcomes Weedle to the world and examines how PPC advertising might work for them as a business model. Read More

When we first set up RevaHealth.com our business model was very similar to Google AdWords. Clinics would effectively bid for position in our featured listings Read More

If you want some good examples of how to optimise your company’s revenue, you only have to look as far as mobile phone operators and low cost airlines. I Read More

In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More