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Too often I have seen B2B marketing strategic planning process hijacked or the outcome of the sitting on a shelf gathering dust. Is the process still valid in 2015. Read More

There is a mass of information online and endless seminars about the power of social media for business but what is the truth? Is it really worth the effort? Read More

Mobilegeddon – Don’t make me laugh. A plea from the heart. The next time Google makes one of their statements can we all turn the hype down just a little? Read More

Measuring marketing results is relatively easy but how do you really prove the positive impact of your B2B marketing activity? We consider one possible solution Read More

Recent research from both CMI and IDM shows that B2B businesses see case studies as a key promotional tool. It is therefore a surprise that case studies from mid-sized B2B companies are not more widespread. The problem could be the time and effort involved or it could be many businesses simply do n Read More

Generating B2B sales enquiries on a consistent basis requires both a plan and a marketing process and that takes time. We evaluate research into the best tactics Read More

Following the latest and greatest marketing trend just because everyone seems to be doing it is often not the best idea. It may take longer, it may take more effort but in the end a integrated B2B marketing campaign is all that can be relied on to deliver medium to long term, consistent, results. Read More

The argument over who is responsible for B2B lead generation often causes friction. However, often the argument is a response to a more deep seated problem. Read More

Don’t believe all you need is a new small business website and the customers will flood in. A website needs to be part of a robust marketing process. Read More

Given the change to Google my Business and are you worried about your existing Google+ Local listing? We cover what's changed and the advantages of the new setup Read More