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Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Meanwhile, bad customer service can generate complaints. Below are 10 phrases that will make your customers happy and buy more from you! Read More

Form a small business the right way! Follow these six simple steps to legally name and form your new small business. It's easier than you think! Read More

While it sounds counter-intuitive to declare introverts make the best salespeople, their characteristics may truly make them a perfect fit for the job. Read More

A major shift in commerce strategy in 2016: The Omni-channel model is fading into obscurity while Unified Commerce is thrusting itself into the spotlight. Read More

Working at a startup, you can often feel like you’re lost in space — thrown into the unknown, feeling lost and confused. It’s a strange world, and something you have to quickly adjust to if you’re going to survive. The hours are longer, the workflow is intense and the expectations are like nothing Read More

The constant call to innovate can infuriate even the most tech-savvy business owner out there. Not only do businesses have to maintain an online presence. They are expected to constantly monitor the market and correctly use those insights to amaze, delight and capture their future customers (who ar Read More

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. The lesson of finding help, connections, and even funding where other people may n Read More

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited Read More

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More