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Loans intended to help current members of the military, veterans, and their spouses are proving extremely popular. The Patriot Express Loan Initiative has distributed more than $100,000 million since it came into existence in June of last year. Read More

A recent survey group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web. Their purchasing decisions are largely made before they set foot in the store. Since these shoppers can get their information from just about anywhere, what can retail merchants put on their Web sites that Read More

If you use an online affiliate program to generate sales, you may not be getting what you pay for. You may be paying referral fees for business you would have gotten anyway. But how can advertisers be duped if they fork over a commission only when a sale is made? Read More

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu Read More

I'll let you be the judge, but I thought the advice from this so-called sales expert was awful. It's so old school. His own example started putting me to sleep. I can't believe he has Fortune 500 companies for clients. What do you think? Read More

A great blog post discussing why Facebook is going down, with a great analogy about fat guys in hip new bars. Check it out! Read More

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions. Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More

If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why: Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More