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Learn why your employee performance goals fall on deaf ears and how to change that so that your employees want to grow your business. Children show us the pattern every day and somehow, as business owners, we lose sight of it. I'll remind you in a way you won't soon forget. Read More

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s ho Read More

Branding requires consistent action toward its attainment. Here are some unique ways you can improve your brand awareness starting immediately. Read More

A great collection of ideas, some obvious to any small business owner, but others are more inventive and unconventional. I would be surprised if you don't take at least one new idea away from this list. Read More

As small business owners, we often focus on the here and now exclusively. The day's action items contribute to the month's strategy, which ideally results in our annual profit and growth. We rarely think long, long run - like what are we going to do with our business once we're ready to retire? Wha Read More

Even negative customer interaction is still engagement. Turn those connections around and create customer loyalty with the right attitude and follow through. Read More

Another great article from the Moz team, this time debunking the idea that viral traffic is the goal of content marketing and other efforts. You might be surprised to see what little effect a great viral campaign has on overall SEO. Read More

Are your sales associates creating the right environment for your customers? If not, maybe you should consider updating your onboarding and training process. Great customer service creates loyal customers. Read More

A must read article if you're trying to raise some capital for expansion and growth. Getting a business loan can be the difference between success and failure. Read More

Mobile-optimized languages like Apple's Swift are helping to streamline mobile development. Here's a quick look at how Kotlin is offering Android developers a more concise, readable language that lets them be more productive and write better mobile apps. Read More